Ford Buys Geiger-mode LiDAR Firm Princeton Lightwave
News

Ford Buys Geiger-mode LiDAR Firm Princeton Lightwave

Argo AI, a subsidiary of Ford motor company, has purchased Princeton Lightwave, an automotive LiDAR company, for their Geiger-mode technology for the automotive market. This is the second investment that Ford has made in LiDAR since joining a round of funding for Velodyne back in August of 2016.

Though Ford explains that they will need Princeton Lightwave to help them develop more “affordable” LiDAR sensors, Geiger-mode LiDAR can offer advantages beyond low costs.

Jay Leibowitz, Princeton Lightwave chief sales and marketing officer, said “You can see through obscurants with Geiger-mode LiDAR better than you can with linear-mode LiDAR. That gives the advantage of being able to see further and lower reflectivity objects in various kinds of weather.”

Princeton Lightwave’s latest automotive Geiger-mode LiDAR, the GeigerCruizer, can detect objects beyond 200 metres.

Geomatics Newsletter

Value staying current with geomatics?

Stay on the map with our expertly curated newsletters.

We provide educational insights, industry updates, and inspiring stories to help you learn, grow, and reach your full potential in your field. Don't miss out - subscribe today and ensure you're always informed, educated, and inspired.

Choose your newsletter(s)

News